Competitiveness or lack of it is an outcome of strategy, business model, organization, and organization culture.
A business becomes competitive when its customer is willing to pay for its goods and services higher than its competitors. You also achieve competitiveness by lowering your costs and maintaining margins without impacting product or service quality.
Adopting management techniques like six sigma, digital tools, or having a best-in-class marketing strategy can help bring out operational efficiency. Still, these do not make your business stand out against the competition on its own. These can help you effectively compete against competitors. A good outcome, in this case, will be your ability to achieve strategic convergence wherein you will share the market with the competitors.
Competitiveness is achieved by building a unique set of activities that competitors find difficult to replicate. You accomplish this by looking at your strategy and business model.