This book is about business growth. It is not a theoretical book on business. It is a practical guide.
Successful companies follow a virtual cycle of growth. The author call’s this growth cycle – The Looping Growth Cycle. Growth is sustained when a virtuous cycle of product portfolio, market demand, and customer behavior is created. Business growth is supported by innovation. The book analyzes the growth strategies of five of the world’s fastest-growing companies – Airbnb, Alibaba, Apple, Walmart, and Elon Musk– Tesla and SpaceX.
The author draws practical lessons from this analysis and presents them in the book. It is a must-read for entrepreneurs and students of business growth. I rate it five stars.