With the innovation in digital marketing, there are plenty of organic marketing options available to startups and others to market themselves.
Begin by defining your business strategy and choosing an appropriate business model. These are foundational requirements for any business; without these, your marketing efforts will be in vain.
The next step is to build the customer persona for each customer segment. Each customer set has certain likes and barriers to buying, and thinking about these is critical to designing a marketing and branding plan. Marketing messages should be prepared to align with the customer profiles that you create. You would not want to include messages that will turn your customers away from the product and service you are taking to the market.
Content creation is the next step for brand development, building customer awareness, and driving sales. Content can be of various formats – audio, video, and text. It can be long-form content or short messages.
Content is at the heart of marketing. Content creation is an art that very few digital marketers possess. Invest time and effort in creating content that will appeal to your target customers. There are plenty of tools available both for automation and dissemination of content. Channels, too, are available in abundance. Blogs, articles, white papers, tweets, emails, videos, gifs, jingles, and music are some types of content that can be deployed. Channels can vary from websites, online magazines, and newspapers; Facebook, Instagram, Twitter, LinkedIn, Pinterest, and YouTube are the prominent options for organic marketing. Remember, organic marketing takes a little while to show its impact. With a bit of patience and you will start seeing results.