by Sudhirahluwalia, Inc | Sep 22, 2022 | Business and technology
A consultant is an advisor. It is your business, and you know it best. A good consultant spends a bit of time understanding your business needs. He uses the tools and experience and offers you a set of options to help you make decisions that will help you take your...
by Sudhirahluwalia, Inc | Sep 20, 2022 | Business and technology
You cannot estimate the asset value of a business purely on its gross revenues. I suggest you create an Information Memorandum (IM) document to give buyers a comprehensive view of the company. I look at IMs regularly for an M&A funding coalition. Each pitch is...
by Sudhirahluwalia, Inc | Sep 19, 2022 | Business and technology
Franchising a business is one of an organization’s many business models in its toolkit. The larger and more important question is expanding a company to another country. Let me share a high-level process that corporations normally follow before expanding into...
by Sudhirahluwalia, Inc | Sep 13, 2022 | Business and technology
The purpose of a business plan varies with the need of the company. When I used to work as a global business consulting head in TCS, the business plan for my group included strategy and marketing. Many startups on platforms like UPWORK equate a business plan with a...
by Sudhirahluwalia, Inc | Sep 12, 2022 | Business and technology
A business plan is a subset of strategy. Without a strategy, a business plan will be a ship without a rudder. As an entrepreneur, you have a vision for your business. The vision is reached by defining long-term and short-term goals. You start thinking of how you...
by Sudhirahluwalia, Inc | Sep 7, 2022 | Business and technology
Digital marketing tools enable the marketing message to be delivered to a specific customer segment. Traditional marketing is more broad-based and less focused when compared to digital marketing. The choice of the marketing tool -digital or traditional depends on the...