by Sudhirahluwalia, Inc | Sep 13, 2022 | Business and technology
The purpose of a business plan varies with the need of the company. When I used to work as a global business consulting head in TCS, the business plan for my group included strategy and marketing. Many startups on platforms like UPWORK equate a business plan with a...
by Sudhirahluwalia, Inc | Sep 12, 2022 | Business and technology
A business plan is a subset of strategy. Without a strategy, a business plan will be a ship without a rudder. As an entrepreneur, you have a vision for your business. The vision is reached by defining long-term and short-term goals. You start thinking of how you...
by Sudhirahluwalia, Inc | Sep 6, 2022 | Business and technology
Look at the target customer profile when designing a business portfolio. A comprehensive profile of the customer demographics and barriers preventing the customer from buying the product you intend to bring to the market should be documented. Customer profiling should...
by Sudhirahluwalia, Inc | Aug 26, 2022 | Business and technology
Airbnb disrupted the hospitality industry through innovation. In 2008, cash-strapped Founder Chesky and Gebbia rented out the extra room in their apartment to design enthusiasts visiting the Annual design conference in San Francisco. The Airbnb founders continued to...
by Sudhirahluwalia, Inc | Aug 3, 2022 | Business and technology
Innovation is a critical component for triggering and sustaining growth in any company. Look around, and you will see that to be true. Meta, Alphabet, Walmart, Uber, Alibaba, Airbnb, Tesla, SpaceX, and so on have achieved a competitive advantage over competitors....