Franchising a business is one of an organization’s many business models in its toolkit. The larger and more important question is expanding a company to another country. Let me share a high-level process that corporations normally follow before expanding into...
Having worked in a Fortune 500 company for a decade and having large corporations as clients, I have observed how successful large corporations succeed in growing at high double-digit growth rates. It is a combination of things they do that gives these outcomes. A...
Before you begin introducing a new product line and abandoning an existing one, it is best to undertake a market demand analysis for the product line that you wish to introduce. Look at the performance and products of competitors. Consider customer preferences, and...
In the Freemium business model, users only pay if they need advanced (premium) features if they require these to improve revenue growth and transform their ventures. The term Freemium is a combination of the words ‘Free’ and ‘Premium.’ Most users begin a relationship...
Successful companies revise their strategic plans to accelerate their growth, seek to gain a competitive advantage over competitors, post a merger or a major acquisition, etc. Markets continually evolve. Customer preferences change. Technology disruption and...