by Sudhirahluwalia, Inc | Jul 1, 2022 | Business and technology
Young people are not a monolith with a uniform set of preferences, likes, and dislikes. The only thing similar to this market segment is that they are more comfortable with digital tools. Marketing is not just about the use of tools. A customer’s comfort with...
by Sudhirahluwalia, Inc | Jun 24, 2022 | Business and technology
Typically the following are the market expansion strategies that a business could deploy: Market penetration – Expand in the existing market where you are operating Market expansion – Enter new markets to increase business Product expansion – Bring...
by Sudhirahluwalia, Inc | Jun 22, 2022 | Business and technology
Hi Mark, Let me share some tips for promoting your restaurant’s business. Customer centricity is critical to making any business successful. Keeping this principle in mind, begin by segmenting your customer. As you think about your customers, you will note that they...
by Sudhirahluwalia, Inc | Jun 17, 2022 | Business and technology
Begin by identifying waste in your business. Anything that is not contributing to the generation of revenue will be the first place to look. Let me explain this concept with an example. An entrepreneur asked me to help turn around his company that could not service...
by Sudhirahluwalia, Inc | Jun 16, 2022 | Business and technology
The fundamental principles of marketing revolve around the 4 P model. The four Ps are product, pricing, place, and promotion. Often people confuse marketing with advertising. Advertising is a subset of marketing and represents only one of the four Ps. Digital...