Strategy evaluation is critical to a company’s business growth and survival. We live in a dynamic, constantly changing environment. Both external and internal changes impact it. Change is taking place internationally and at home. Customer preferences, needs, and...
A successful business is built not by marketing but by creating a customer-centric business strategy. Any company, young, not so young, or old, can be made to stand out in a competitive marketplace. The main impediment to that happening is the unwillingness of...
Gaming business growth campaigns should begin by looking closely at the customer. Study your customer and seek answers to the following questions: What are the demographics of my customers- age, region, profession, and gender? You can find most of this information on...
Starbucks’ business growth is not attributed only to its storefront but is an outcome of several factors. Synergistic action of strategy, business model, innovation, and adaptation help the brand stand out amongst its peers. With its collaborator TATA in India,...
A company sees business failure when customers do not buy its services and products. To prevent failure the first action for any business is to understand customer needs and preferences. Begin by answering the following questions: Who is the customer for the products...
