A company sees business failure when customers do not buy its services and products. To prevent failure the first action for any business is to understand customer needs and preferences. Begin by answering the following questions: Who is the customer for the products...
Founders are worried that the current startup funding environment will affect young companies and make it difficult for them to secure funds critical to their survival and growth. An easy money environment often leads to excess. It causes companies to overspend and...
Marketing is all about communicating with your customers. Holistic digital marketing is the means to brand development and achieving strategic business goals. As the world becomes more and more digital, digital tools are becoming a mode of choice for communication in...
A declining market sees the available market shrink. Initially, competition rises, and a decline in margins ensues. Overall margin decline is observed. Companies with a higher operational efficiency level can ride through this downturn phase. Soon you find competitors...
Organic marketing takes time to show results. The results, though, last longer and are more sustainable. Paid marketing yields immediate results. It helps take the ads rapidly in front of potential customers. We get the best results, and customer profiling is accurate...
