A successful business is built not by marketing but by creating a customer-centric business strategy. Any company, young, not so young, or old, can be made to stand out in a competitive marketplace. The main impediment to that happening is the unwillingness of...
A company sees business failure when customers do not buy its services and products. To prevent failure the first action for any business is to understand customer needs and preferences. Begin by answering the following questions: Who is the customer for the products...
Digital vs. traditional marketing – can marketing help a company achieve business growth? Digital marketing tools enable the marketing message to be delivered to a specific customer segment. Traditional marketing is more broad-based and less focused when...
The similarities between geopolitics and business strategy can be seen in the ongoing Ukraine-Russia war. I have picked two examples – food and oil sourcing, export, and trade. Ukraine and Russia were major producers and exporters of cereals. The war has...
Using leverage to maintain competitiveness in a highly competitive environment should only be resorted to when your product or service has a competitive advantage over others. I have seen companies get into serious trouble when trying to gain a competitive advantage...
