by Sudhirahluwalia, Inc | Feb 24, 2025 | Business and technology
Mergers and Acquisitions - Success-failure analysis In this article, I am focusing on mergers and acquisitions—success-failure analysis reasons. Mergers and Acquisitions are important vehicles for generating synergy and corporate growth. (Hossain M A et al, 2021) As...
by Sudhirahluwalia, Inc | Dec 13, 2022 | Business and technology
A successful business is built not by marketing but by creating a customer-centric business strategy. Any company, young, not so young, or old, can be made to stand out in a competitive marketplace. The main impediment to that happening is the unwillingness of...
by Sudhirahluwalia, Inc | Nov 22, 2022 | Business and technology
A company sees business failure when customers do not buy its services and products. To prevent failure the first action for any business is to understand customer needs and preferences. Begin by answering the following questions: Who is the customer for the products...
by Sudhirahluwalia, Inc | Sep 7, 2022 | Business and technology
Digital vs. traditional marketing – can marketing help a company achieve business growth? Digital marketing tools enable the marketing message to be delivered to a specific customer segment. Traditional marketing is more broad-based and less focused when...
by Sudhirahluwalia, Inc | May 4, 2022 | Business and technology
The similarities between geopolitics and business strategy can be seen in the ongoing Ukraine-Russia war. I have picked two examples – food and oil sourcing, export, and trade. Ukraine and Russia were major producers and exporters of cereals. The war has...
