Apple’s business success is attributed to its founder Steve Jobs’s design-focused, customer-centric approach. He provided leadership and enthused his team to create innovative, unique products and offerings. When internet access moved from desktop to...
A company sees business failure when customers do not buy its services and products. To prevent failure the first action for any business is to understand customer needs and preferences. Begin by answering the following questions: Who is the customer for the products...
I responded to a question posed by an entrepreneur on business growth fundamentals. Here is what I wrote in response to his question. Hi Firdous A corporation can achieve sustained business growth when it has products, services, systems, and processes that will help...
Is it possible to turn around a company or reverse a company in decline? Yes, of course. Instead of presenting a turnaround model full of management jargon, I address this question from a real-life company turnaround example I handled. It was an IT services company...
Founders are worried that the current startup funding environment will affect young companies and make it difficult for them to secure funds critical to their survival and growth. An easy money environment often leads to excess. It causes companies to overspend and...
Marketing is all about communicating with your customers. Holistic digital marketing is the means to brand development and achieving strategic business goals. As the world becomes more and more digital, digital tools are becoming a mode of choice for communication in...
