A declining market sees the available market shrink. Initially, competition rises, and a decline in margins ensues. Overall margin decline is observed. Companies with a higher operational efficiency level can ride through this downturn phase. Soon you find competitors...
Elon Musk has become a brand in himself. He dared to enter segments of that market where others feared to tread. He had the foresight, resilience, and determination to succeed in his ventures. He was not afraid of failure and was not deterred by them. It took several...
With the innovation in digital marketing, there are plenty of organic marketing options available to startups and others to market themselves. Begin by defining your business strategy and choosing an appropriate business model. These are foundational requirements for...
My clients and readers often ask how I can grow my business and put my company on a sustained business growth path. Let me share some of my experiences with clients. I have supported this model with principles of management theory and examples available in the public...
The brand is built brick by brick. It takes time to make a brand. It is your customer’s perception of the product and services offered by your enterprise. It is the reputation of the company in the market. Do your customers perceive you as an honest company?...
