by Sudhirahluwalia, Inc | Dec 12, 2012 | Business and technology
Business expansion Market entry is a strategy to expand a business. Companies expand their business footprint by entering into new foreign markets. They could also add to growth by expanding into a hitherto region or segment in which they were not operating. Business...
by Sudhirahluwalia, Inc | Sep 25, 2009 | Business and technology
Market entry strategies of European businesses follow the classic approach of testing, establishing, and expanding. I had been trying to wrestle with the problem of reaching out to non-English-speaking European companies in early 2000. Many European countries have...
