An organization is a tool or means that help you achieve a business objective. Therefore the starting point in a business – startup or otherwise is to ask yourself the following question:
What is it that I want my business to achieve?
How can I do that?
What skills and resources will I need to achieve my business objective?
Do I have the capital to achieve my business objective?
Where and how can I generate the capital required?
When you have the answers to these questions, you start looking at the tools to deliver what you have thought to achieve.
The organization design comes here. These are generic questions for which you should obtain answers before looking at organization structure, roles, responsibilities, technologies, and processes.

Business strategy

Business model innovation

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