Skin toners cleanse, balance pH, hydrate, tighten pores, and prepare the skin to absorb other products, such as moisturizers and serums. They also soothe and refresh the skin, even out tone, and have an anti-aging effect.
Toners can be applied in the morning and at night after cleansing the face. Hydrating toners are good for dry and mature skin. Toners with salicylic acid could be appropriate for skin with hyperpigmentation or irritation. Toners with alpha-hydroxy and beta-hydroxy acids are preferred for acne-prone and dull skin. You can also find toners containing lactic acid or papaya extract.
The global skin toner market is quite small. In 2023, it was valued at around $1.3 billion and is growing at a CAGR of around 5.2 percent.
Who Should Use Face Toner? Everyone! However, if you have oily skin, are prone to acne, or wear makeup, you may especially benefit from it. Toners go the extra mile to clean and close pores. Some common toner ingredients include salicylic acid, lactic acid, glycerin, glycolic acid, hyaluronic acid, rose water, and witch hazel.
Let me share details on one of the common ingredients in toners and other skin care products:
Hyaluronic acid
Hyaluronic acid (HA) is found in the skin, preventing it from drying out. The eye’s vitreous body contains large amounts of HA, which helps maintain the eyeball’s shape. Knee joint fluid also has HA, giving it a cushion and preventing bone-to-bone friction.
HA is a natural, gooey, slippery substance that retains moisture. It is capable of binding over one thousand times its weight in water.
Many moisturizing creams, lotions, ointments, and serums contain hyaluronic acid (HA) (Juncan, A M et al., 2021). HA makes skin flexible, helps it stretch and flex, and reduces wrinkles and lines. It also stimulates collagen production, improves skin hydration, and rejuvenates the skin. (Bravo, B et al., 2022) The amount of HA in the skin decreases with age.
Hyaluronic acid is found in animals, such as humans, cows, fish, and chickens. It is not found in plants, fungi, or insects. Citrus fruits like oranges, grapes, and berries contain naringenin, a flavonoid with antioxidant properties that prevent the breakdown of hyaluronic acid.
The most common HA production method is bio-fermentation using bacteria and yeast. The resulting product is purified and dehydrated to form a powder. HA is in great demand in cosmetics, pharmaceuticals, and medical devices. The global production estimate for 2022 was around 2,209.72 metric tons, and it is estimated to grow at a CAGR of 7.5 percent to 7.7 percent in the coming years.
You will find much more in Holy Beauty on skincare, perfumes, and MedSpa procedures