Recently, I interviewed an entrepreneur who was building an app that would use genetic data to make the diet and fitness regime recommendations specific to the individual. A question popped into my mind: Why doesn’t someone in the functional food industry build a...
Featured picture: www.cdicinfotech.com The developed world is nearly fully digital. Broadband and mobile penetration in China is also reaching its peak. In India it is work in progress but given the rapidity at which the digital broadband network is being rolled out,...
Sandeep Sangli was fond of his beer. He went to a local pub in Bengaluru, India. He liked the beer and its flavor. He liked it so much that he wanted to gift it to his friend. The option available to him was to buy a pint and personally take it to his friend’s home....
Advances in digital are transforming marketing in many ways. Digital marketing is often narrowly viewed as use of social media applications like Facebook, Twitter, Linked in, Instagram, blog posts and others. The applications are used to create greater market buzz for...
