Young people are not a monolith with a uniform set of preferences, likes, and dislikes. The only thing similar to this market segment is that they are more comfortable with digital tools. Marketing is not just about the use of tools. A customer’s comfort with...
Image: Duke University – Psychology and neuroscience Psychology is seen to play an important role in selling. Those who have sold, advised, or been part of deal-making are familiar with the uncertainty of the outcome of a customer meeting. This is especially so...
