by Sudhirahluwalia, Inc | Jul 1, 2022 | Business and technology
Young people are not a monolith with a uniform set of preferences, likes, and dislikes. The only thing similar to this market segment is that they are more comfortable with digital tools. Marketing is not just about the use of tools. A customer’s comfort with...
by Sudhirahluwalia, Inc | Jun 24, 2022 | Business and technology
Typically the following are the market expansion strategies that a business could deploy: Market penetration – Expand in the existing market where you are operating Market expansion – Enter new markets to increase business Product expansion – Bring...
by Sudhirahluwalia, Inc | Jun 23, 2022 | Business and technology
Sustainable business practices have three facets – environmental, social, and governance. There is a lot of research-based evidence that companies that are socially irresponsible and follow poor governance practices cannot compete with those with a cleaner image...
by Sudhirahluwalia, Inc | Jun 22, 2022 | Business and technology
Hi Mark, Customer centricity is critical to making any business successful. Keeping this principle in mind, begin by segmenting your customer. As you think about your customers, you will note that they may not all be the same. They will be coming from different...
by Sudhirahluwalia, Inc | Jun 21, 2022 | Business and technology
Let me benchmark progress against the UNDP 17 sustainable development goals. These are: (1) No Poverty, (2) Zero Hunger, (3) Good Health and Well-being, (4) Quality Education (5) Gender Equality (6) Clean Water and Sanitation (7) Affordable and Clean Energy (8) Decent...
by Sudhirahluwalia, Inc | Jun 17, 2022 | Business and technology
Cost-cutting should be a regular feature for all companies, even those that are profitable. Ad hoc measures are not a smart way of undertaking cost-cutting. Standards and procedures for all expenses incurred in a company should be created. For instance, travel...
