by Sudhirahluwalia, Inc | Jul 7, 2022 | Business and technology
McDonald’s success is because its customers love its products. That is true for any successful company. What are the reasons for the success of the company despite bad press? If you enter any McDonald’s outlet anywhere in the world, the food will taste the same, the...
by Sudhirahluwalia, Inc | Jul 5, 2022 | Business and technology
Growth takes place when your customers like the product or service that you are offering. I like to closely examine the marketing mix 4 P formula (Product, Price, Place, and Promotion) elements. Once you have the marketing mix right, I look at the customer. What does...
by Sudhirahluwalia, Inc | Jun 24, 2022 | Business and technology
Typically the following are the market expansion strategies that a business could deploy: Market penetration – Expand in the existing market where you are operating Market expansion – Enter new markets to increase business Product expansion – Bring...
by Sudhirahluwalia, Inc | Jun 22, 2022 | Business and technology
Hi Mark, Customer centricity is critical to making any business successful. Keeping this principle in mind, begin by segmenting your customer. As you think about your customers, you will note that they may not all be the same. They will be coming from different...
by Sudhirahluwalia, Inc | Jun 16, 2022 | Business and technology
The fundamental principles of marketing revolve around the 4 P model. The four Ps are product, pricing, place, and promotion. Often people confuse marketing with advertising. Advertising is a subset of marketing and represents only one of the four Ps. Digital...