by Sudhirahluwalia, Inc | Jul 7, 2022 | Business and technology
McDonald’s success is because its customers love its products. That is true for any successful company. What are the reasons for the success of the company despite bad press? If you enter any McDonald’s outlet anywhere in the world, the food will taste the same, the...
by Sudhirahluwalia, Inc | Jul 5, 2022 | Business and technology
Growth takes place when your customers like the product or service that you are offering. I like to closely examine the marketing mix 4 P formula (Product, Price, Place, and Promotion) elements. Once you have the marketing mix right, I look at the customer. What does...
by Sudhirahluwalia, Inc | Jul 1, 2022 | Business and technology
Young people are not a monolith with a uniform set of preferences, likes, and dislikes. The only thing similar to this market segment is that they are more comfortable with digital tools. Marketing is not just about the use of tools. A customer’s comfort with...
by Sudhirahluwalia, Inc | Jun 24, 2022 | Business and technology
Typically the following are the market expansion strategies that a business could deploy: Market penetration – Expand in the existing market where you are operating Market expansion – Enter new markets to increase business Product expansion – Bring...
by Sudhirahluwalia, Inc | Jun 22, 2022 | Business and technology
Hi Mark, Customer centricity is critical to making any business successful. Keeping this principle in mind, begin by segmenting your customer. As you think about your customers, you will note that they may not all be the same. They will be coming from different...
