Digital vs. traditional marketing – can marketing help a company achieve business growth? Digital marketing tools enable the marketing message to be delivered to a specific customer segment. Traditional marketing is more broad-based and less focused when...
The natural products industry is preponderantly small businesses. With stores closed and footfalls low, they have no option but to experiment with online selling. Digital marketing, in the current circumstances, is critical and perhaps the only option for reaching...
Reaching the Millennial mind: According to the Pew Research Center, a Millennial is an individual who was born in or after 1981. These are people who will currently be between 18 years to 36 years of age. According to the U.S. Census Bureau data 2015 estimates, the...
Brand building is at the heart of expanding a corporate business. Often, companies look to only business growth to increase the top and bottom lines. Focusing only on the top and bottom line often leads to managers seeking to cut corners to improve project...
